The University of Northwestern Traditional Undergraduate campaign focuses on raising awareness of the traditional programs at Northwestern and their distinctive qualities. The language and imagery is accordingly community and spiritually centered.

Key audiences: Prospective Students (Early College & PSEO, Traditional Undergraduate)

Secondary audiences: Parents.

These audiences are defined into venues according to the communities they fall into. These are defined by the prospective student's age and education level. These venues are listed as: "Early College & PSEO", and "Undergraduate".